Home/VZN Showroom Model Summary

The Showroom Model

Ownership Summary · Structure · Key Advantages
April 2026 · Confidential
~$250K
Equipment / Location
VZN-owned, VZN-insured
$5–6K/mo
Services Fee
Fixed, non-cancellable
20–30%
Venue Fee
Of revenue to practice
36–60 mo
Initial Term
Auto-renew 12-mo periods
The Structure

How Money Flows

Four parties. Three cash flows. Every dollar on a defined, predictable path.

PATIENT Buys glasses online VZN Merchant of record PRACTICE Venue + staff LENDER Funds equipment Revenue Venue Fee Services Fee Equipment $

The Three Cash Flows

1
Patient → VZNPatient buys glasses online through VZN's platform. VZN collects revenue, owns the sale, handles fulfillment.
2
VZN → Practice (Venue Fee)VZN pays the practice 20–30% of gross revenue. Revenue-based only — no sales, no payment.
3
Practice → Lender (Services Fee)Practice pays a fixed monthly fee assigned to the lender. Non-cancellable. This is the practice's skin in the game.

Net result for the practice: Venue fee income minus services fee expense. At projected volumes, the practice is cash-flow positive within the first few months.

Ownership

Who Owns What

VZN owns every physical asset. The practice provides the space, staff, and patients. That separation is the foundation.

VZN Owns
Telehealth Equipment $150K
Try-on Frame Samples $40K
Frame Boards & Displays $25K
POS & Tech $10K
Practice Provides
The Physical Space
Venue for the showroom
Showroom Staff
Practice employees
Patient Relationships
Clinical trust
If a partnership ends

VZN pulls its equipment and redeploys to a new location. The practice is left with an empty room. Natural retention for VZN, maximum flexibility across the network.

View full ownership table
AssetOwnerWhy It Matters
Telehealth equipment ($150K)VZNControls clinical capability
Frame boards & displays ($25K)VZNControls merchandising
Try-on frame samples ($40K)VZNControls product catalog
POS hardware & tech ($10K)VZNControls the transaction
Software platformVZNControls the data
Retail pricing authorityVZNControls the economics
Physical spacePracticeProvides the venue
Showroom staffPracticeEmploys and directs staff
Patient clinical relationshipPractice / PCClinical stays with practice
Why This Model

Key Advantages

Eight structural advantages that solve the problems every other managed vision care approach runs into.

VZN Controls Everything That Matters

Equipment, pricing, fulfillment, and the transaction — standardized at every location. No partner can drift.

Zero CapEx for the Practice

Monthly fee, not a $250K equipment bill. Offset by venue income — cash-flow positive quickly.

Lender-Funded, Practice-Repaid

VZN scales without burning its own capital. Non-recourse — collateral is the equipment itself.

Skin in the Game, No Check Written

$180K–$360K commitment via the non-cancellable services fee. Can't walk away without consequence.

Upgrade Authority

VZN swaps equipment anytime, no partner approval. The network stays current.

No Dispensing License Required

VZN sells online, ships direct to home. Same legal framework as Warby Parker and Zenni.

Minimal Co-Employment Risk

VZN trains, the practice employs. No quotas, no performance reviews, no hiring authority from VZN.

Clean Exit

VZN removes equipment in 45 days. No inventory buyback, no asset negotiations. Redeploy elsewhere.

Capital Strategy

The Financing Structure

Equipment funded by the lender, deployed by VZN, repaid by the practice. VZN's capital requirement per location approaches zero.

1
Lender Funds Equipment
Capital provided
2
VZN Buys & Deploys
Equipment installed at practice
3
Practice Pays Services Fee
Fixed monthly to lender
4
Fee Repays Lender
Assigned receivable
5
Lender Funds Next Location
Cycle repeats
Tax Advantage

VZN owns the equipment and takes the depreciation. With Section 179 or bonus depreciation, VZN could deduct the full ~$250K per location in year one. Across 10 locations, that's $2.5M in deductions.

View full financing detail
ElementDetail
BorrowerVZN Care, LLC
CollateralEquipment (UCC-1 filed) + assigned receivable
RepaymentPractice's monthly services fee, paid direct to lender
Recourse to VZNLimited — lender's primary recourse is practice + equipment
Practice ObligationAbsolute and unconditional. No setoff, no abatement
If Practice DefaultsLender enforces directly. VZN cooperates with repossession
If VZN DefaultsLender collects from practice, can take equipment, step into VZN's rights
At ScalePortfolio of assignable receivables enables master facility or securitization
Risk Framework

Risk Allocation

Every risk has a defined owner. Each party bears what they're best positioned to manage.

VZN Bears

Equipment Ownership & Insurance — VZN owns and insures all equipment
Product Liability — VZN is merchant of record
Sales Tax Compliance — VZN is seller of record

Practice Bears

Equipment Financing Repayment — non-cancellable services fee
Premises Liability — practice's facility, practice's insurance
Staff Performance — practice's employees

Shared

Showroom Underperformance — practice loses venue income, VZN loses margin

Mitigated by Design

Clinical Malpractice — exams under separate PC agreement
Dispensing License Risk — online sale, direct-to-patient ship
Competitive Positioning

Why This Model vs. Alternatives

The showroom model structurally solves problems that other approaches can't.

VZN Showroom 10 / 10
Franchise 3.5 / 10
Practice Buys 2 / 10
MSO / GP-Share 1.5 / 10
VZN ShowroomMSO / GP-ShareFranchisePractice Buys
VZN owns equipment
VZN controls upgradesPartial
VZN is merchant of record
No dispensing license
Non-recourse financingN/AN/A
No GP definition disputes
Low co-employment riskPartial
No franchise registration
Clean exit mechanicsPartial
Scales without own capitalPartial
Legal Foundation

Supporting Contracts

Two agreements form the legal backbone. Together they define every obligation, payment path, and exit scenario.

1. Showroom License & Services Agreement

Between VZN and the partner practice. Covers the showroom license, equipment provision, VZN's operational obligations, the services fee (absolute and unconditional), venue fee, co-employment protections, dispensing compliance, IP, data, term and termination, and exit mechanics.

2. Receivable Assignment & Security Agreement

Three-party agreement (VZN, lender, practice). Assigns VZN's right to the services fee to the lender. Grants lender a security interest in equipment. Establishes direct payment obligation and step-in rights.

Next Steps

  1. Attorney review of both agreements — payment assignment, dispensing compliance, and FTC franchise rule analysis.
  2. Lending partner selection and term sheet negotiation for the receivable-backed facility.
  3. State-by-state regulatory mapping for online eyewear sales and showroom model compliance.
  4. CPA review of equipment depreciation strategy (Section 179 / bonus depreciation modeling).
Confidential · April 2026  Showroom Model